SCHWARZKOPF IGORA ROYAL HAIR COLOR SHADE NO 7-00 (60ML)-MRP-425

Schwarzkopf Igora Royal has built its reputation on precise, true-to-tuft colour results, and Shade 7-00 continues that with a Medium Blonde Natural Extra tone designed for reliable, even coverage. The "00" in the shade code points to a natural-extra base, which typically gives a clean, true-to-tone result without unwanted warm or cool undertones showing through.

The formula uses Schwarzkopf's High Definition technology, built around a specialised pigment matrix. This is engineered to distribute colour evenly through each hair tuft rather than sitting unevenly on the surface, which is part of how the brand achieves consistent, true-to-tuft results. Lipid carriers in the formula are designed to help hold colour molecules in place, supporting colour longevity after processing.

Coverage is rated at up to 100%, including on hair that's thick or naturally resistant to colour a common pain point with lower-strength permanent colours that struggle on coarser or more stubborn grey hair.

Getting the right result depends on picking the correct developer strength for your starting hair level and desired outcome, since the same shade tube can be mixed with four different developer strengths depending on whether you need lift, tone, or simply solid grey coverage.